Gangchen · White Swan Picking Yi Mooncake, YYDS!
Significant results in all staff marketing, Hong Kong Chen mooncake sales hit a new historical high

The Mid-Autumn Festival is approaching. Facing the peak sales season before the festival, Gangchen Hotel, together with White Swan Hotel, jointly launched the brand of Gangchen White Swan Moon Cake, which was widely recognized by the market, and set a new record for moon cake sales.
As an extension of the brand and a breakthrough point for sales revenue growth in the marketing department, Gangchen Hotel seized the opportunity and actively deployed mooncakes, setting a sales target of 12000 boxes and a full staff marketing plan. Relying on the brand advantages of White Swan and Gangchen hotels, as well as the customer marketing channels of Beigang Group, the hotel encourages all employees to actively explore their resources and innovate online and offline marketing methods. In addition to creating traditional Mid Autumn Festival promotional posters, it also creates a strong atmosphere for mooncake sales through a series of marketing measures such as WeChat marketing tweets, organizing mooncake tasting activities, and unit cafeteria displays.
In the end, all staff marketing became the winning weapon in this sales campaign. As of September 6th, it was sold out 15 days in advance, with a year-on-year increase of 447.59% in sales volume. The popularity, sales volume, and reputation of the hotel were all successful, laying a solid foundation for building a first-class hotel brand.

Wen/Liao Ping
Image/Gao Yaobin