Gangchen’s “White Swan” Caiyi mooncakes—absolutely the best! Company-wide marketing efforts have delivered remarkable results, with Gangchen mooncake sales hitting an all-time high.

Harbour Palace ·White Swan Caiyi Mooncakes, Y YDS ！

Significant Results from Company-Wide Marketing Gangchen Mooncakes Achieve Record-High Sales

With the Mid-Autumn Festival just around the corner and the pre-festival sales season in full swing, Gangchen Hotel has positioned its mooncakes as a flagship representation of its culinary excellence and external brand image. In collaboration with the Guangzhou White Swan Hotel, the hotel has jointly launched the “Gangchen–White Swan Caiyi Moon” branded mooncakes, which have garnered widespread market acclaim and set a new record for mooncake sales.

As an extension of the brand and a breakthrough for driving revenue growth in the marketing department, Gangchen Hotel has seized the opportunity and proactively rolled out a plan to: A sales target of 12,000 boxes and a company-wide marketing plan have been put in place. Leveraging the brand strengths of Bai Tian’e and Gangchen Hotels, as well as the customer marketing channels of Beigang Group, the hotel has encouraged all employees to actively tap into their personal networks and innovate both online and offline marketing approaches. In addition to producing traditional Mid-Autumn Festival promotional posters, the hotel has implemented a range of marketing initiatives—including WeChat marketing posts, mooncake tasting events, and displays in the staff canteen—creating a vibrant atmosphere for mooncake sales.

Ultimately, omnichannel marketing emerged as the winning strategy for this sales campaign, as of On September 6, tickets sold out in full 15 days ahead of schedule, with sales up year-on-year. 447.59 %, achieving outstanding results in popularity, sales, and reputation, thereby laying a solid foundation for building a world-class hotel brand.

Text /Liao Ping

Figure /Gao Yaobin